Marketplace News: Online Shopping Experience offers affordable solutions

CJ Dellatore…………………………

With today’s fast paced internet driven lifestyle, so many of us take advantage of a variety of solutions for shopping online.  We purchase books, eyewear, clothing, music, technology, even food via the internet.  The opportunity to procure quality furniture is fast making a significant impression on consumers.

Even though most would think it necessary to see and touch furniture prior to making the commitment, the e-trade company is looking to change the buyer’s perception through a new and enticing commerce experience….

Many large-scale companies have been offering all types and scale of home furnishings through e-commerce, but the difference with Bryght is that they have avoided all of the offline shopping expenses and have passed them onto their customers.

By eliminating the traditional high-margin obstacles to selling furniture, they are able to push forward and bring a viable product to market.  Unlike their competitors on the e-commerce market, such as Restoration Hardware, Bryght passes on the savings brought about by the elimination of middlemen and brick and mortar costs, boasting that they are able to save their customer up to 70%.  Now that is a definite consideration when you, the designer, are put in a situation where stretching budget dollars is required.

The firm is based in Vancouver, Canada and is revolutionizing the furniture industry with a new business model.  They curate high-end products from internationally renowned designers, and combines orders into large production runs. When a run is completed, they transport the products from the factory to the consumer’s door.  With a risk-free, 30 day return policy and free limited shipping, there is a lot to entice potential buyers. was founded and funded by a team of highly successful entrepreneurs. There is no other brand in North America empowering consumers and designers in the same way.  In less than a year of being in business operating in its present model, this company has shown a significant profit and it’s forecasts for next year are, in short order, quite impressive.

Take a look at some of the newest pieces of upholstery designed by Lars Wendelbo, who heads up the design team.  The new collection is now available on their website.  Take a glance at my preview (but I recommended viewing each in-depth for all the options and features.)

CJ Dellatore domino modular chair 1

DOMINO:  A modular collection brings forth elements of modern urban design with added flexibility to maximize seating.  A low profile design with a deep seat, tactile woven fabrics and ample cushioning make for a comfortable yet firm seat that will resonate well with modern interiors.

CJ Dellatore happy red loveseat 1

HAPPY:  Taking inspiration from the 1950’s, the Happy collection boasts a retro mid-century modern appeal. Tailored to perfection in a rich red fabric with flared, upward sloping arms and a button tufted back, the Happy love seat is all set to make a bold fashion statement.

CJ Dellatore edward beige sofa

EDWARD:  A trendy English roll arm sofa that exudes high style. Generous T- shaped back and seat cushions are plush and comfy while a solid structure provides ample support. Chrome casters add a perfect urban finish to this contemporary piece.

CJ Dellatore nova white loveseat

NOVA:  Characterizes a Danish design that elegantly unifies modern minimalist lines with functionality.  It’s upholstered in a classic basket weave fabric that brings forth elements of harmony and affinity to your space.

CJ Dellatore oscar armchair

OSCAR:  Strikes a perfect balance between traditional and contemporary. A modern wing chair, the Oscar is practical and sturdy – yet sleek with its clean design lines allowing you to sit back and unwind in comfort.

CJ Dellatore Polo Chair

POLO:  Inspired by the popular 18th century version, the Polo chair serves to combine casual elegance in a modern sophisticated form using sensuous leather for its upholstery.

Along with a great selection of upholstered seating, there are beds, dressers, dining tables and chairs, coffee tables, and mirrors.

It’s worth a serious look at their site to see all that they offer and what makes them unique.  It may just be a great solution for you when the need arises.  Here’s to making the shopping experience as painless as possible.

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Carl Lana