Tag Archives: Social Media

Social Saturday: The Millennial Wave

and the case for reverse mentoring

Say what you will about how digital technology and social media are robbing the millennial generation of actual social interaction, but resolve to accept that the world’s communication paradigm has seismically shifted, and millennials are leading the way.

And then consider that we’re only in the infancy of that change…

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Designing Your Presence On Social Media

Join Glenn Gissler and me as we continue the conversation

D&D Invite Glenn and Carl


On the heels of last month’s lively discussion on why social media is so important for advancing your design-centric business, I was asked to come back to continue the conversation.

Celebrated interior designer and design blogger Glenn Gissler will join me to talk about establishing platforms, content strategies, and increasing your brand’s visibility.

Reserve a spot: rsvp@ddbuilding.com

Looking forward to seeing you there!

Content Creation vs Content Curation

Striking the balance on your Facebook business fan page

CJ Dellatore Content Balance…………………………

If you’re only posting pictures from your portfolio, products from your showroom collection, or blog posts you’ve written on your Facebook business page, you’re missing an opportunity to round out your brand message.

Adding curated content to the mix – in essence striking a balance between content that you create, and content you curate from a carefully chosen list of sources, can more effectively tell your story, and help you avoid looking like a spammer.

I’ve come up with a simple formula that you might find helpful…

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Design Business Blogging: Part III

Promoting your content by leveraging the community



Now that you’ve established your goals and identified your customer, crafted a content marketing strategy, and written a few posts, it’s time to consider the best practices for promoting your content.

But let me back up, there’s something important I forgot to mention that you need to do before you hit the ‘publish’ button.


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The Necessity Of Social Media

from an interior design perspective

CJ Dellatore Social Media Icons


It’s no secret that I’ve been consulting with designers and showrooms in the interest of helping them craft effective content marketing, and social media strategies.

So when a potential new client (who has up until now refused to join the crowd on Facebook, Twitter, Pinterest and Instagram) asked me 2 weeks ago to help her understand why she needed to engage, I answered her question with a question in return: Do you want to advance your interior design business?

She of course said yes.  Here’s a synopsis of what I said next.

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Laurie Laizure Talks Google+

5 reasons why it's the most important social network for 2014



My Facebook friend, and fellow design aficionado Laurie Laizure has a much better understanding of the merits of Google+ than I, and as such I asked her to pen a guest post on the subject so we all could benefit from her knowledge.

She graciously agreed.  I think you’ll find it what she had to share both enlightening and informative.


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Irene Turner Talks Pinterest

On utilizing the image sharing platform for your design business

CJ Dellatore Irene Turner Pinterest


It would be difficult to write an informed post about the intersection of Pinterest and the interior design industry without focusing on Irene Turner.  As an early adopter of the platform, the Sonoma County designer currently has more than 4,500,000 followers, and has pinned nearly 55,000 images.

In my ongoing quest to learn about (and share about) how social media impacts our industry, I decided to reach out to Irene – to ask some simple and pointed questions about the impact Pinterest has on her business.

Here’s the Q&A.


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Instagram 101

Utilizing the image sharing platform to promote your design business



In terms of image sharing social media platforms, nothing beats the exceptional connectivity and branding power of Instagram.  Some might argue that Pinterest is more powerful, but I would disagree. (I read an informative article comparing the two back in June that will help you decide for yourself.)

If you haven’t established an Instagram account as of yet, and you own a smart phone, you should – here’s the link to get you started.

There are a few simple reasons you should consider it your go-to image sharing app I’d like to share.

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