Journalists need to remain neutral so folks can make up their own minds on the information being presented. With that in mind I’ve not written this post in judgement of anyone’s attempts at enterprise. I’ve written it because I’ve got a question I’d like you to weigh in on.
Is it a good idea for a well known interior designer to set up a website on which anyone, anywhere can purchase products typically available only ‘to the trade’?
It isn’t a new idea, it’s been done on a smaller scale before. This week Jamieshop.com went live with more than 400 vendors represented, which is a major change. Below is a ‘cut and paste’ of the ‘HOW IT WORKS’ explanation. Pay attention to the text in red.