Tag Archives: advertising

Business & Design: The Future of Print Media

Recent data that suggests glossies could be headed for extinction

Wooly-MammothWoolly Mammoth


An article out last week via The Daily Beast about the latest quarterly earnings report from the New York Times got me once again thinking about print media, and more specifically about the seemingly trepidatious shift from paper to digital content that media outlets are attempting to navigate.

As with most any other issue, it does all seem to come down to economics, and as this is our ‘Business & Design’ column, I decided to investigate the bottom line for publishers, to better understand where advertising dollars are being spent, and to pose the question: Is it important to our industry for shelter publications to continue to produce in paper?

Continue reading