Tag Archives: Abercrombie & Fitch

Fashion: Does Size Really Matter?

Thought on Abercrombie & Fitch's latest PR debacle



This week Abercrombie & Fitch’s CEO Mike Jefferies was quoted in the press with some truly idiotic statements about his company’s sizing parameters for women.  Couple that news with the June issue of Vogue (which just dropped) featuring the voluptuous Kate Upton on the cover and I decided to write this post about how the real American woman feels about her size.

I have worked in retail, wholesale, and as a fashion buyer – and have always encouraged the companies I have worked for to purchase on a higher sizing arc due to the fact that 80% of the population of woman are above a size 8 – with an average at a size 14.

I have met thousands of very extremely fashionable woman in my life of all shapes and sizes, and unless health is an issue I would never conceive of criticizing any of them.  So with that being said I asked a few of my good friends and family members to chime-in on Jefferies’s statements, and to tell me about the retailers who they feel support the average sized woman.

Continue reading