Tag Archives: Digitally printed fabric

Digital Divide

getting creative in the age of e-commerce

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How many conversations have you been privy to about how the interior design industry is changing?  Suddenly there’s One Kings Lane, Joss & Main, and Jamieshop.com.  Rest ashored the field of resources is only going to multiply.  Anyone can buy anything online.  You can’t blame the vendors, they’ve got to stay alive in an increasingly competitive marketplace.  So I’ve been thinking – what will set interior designers apart from the e-commerce fray.  An education in the decorative arts, a refined taste level, and adept project managing come to mind.  Lots of designers I know also think specifying more custom furnishings will become the norm.   I’ve got some experience on that subject which you might find interesting – and while I’m not likely to make friends in the fabric showrooms with this post – I’ll share it anyway.

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