Tag Archives: Business

Business & Design: The Commodity Trap

Picasso's lesson for design professionals

PPPablo Picasso photographed Gjon Mili for Life Magazine, 1949


A few years back I read an anecdote about a woman in Paris, and her chance encounter with Pablo Picasso.  I’d like to recount it for you for two reasons: first because I’m a fan of Picasso’s work, and second because it points out the very real distinction between a commonplace commodity, and the work of a talented creative individual.

Now with all due respect to Picasso, I’m not attempting to compare interior design to his body of work, but the story illustrates a complicated issue for the design community in our post recession, increasingly e-commerce driven economy – design being perceived as a commodity.

Here’s the story.

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