I want to begin this post with a disclaimer. I am not a social media expert.
And according to what I’ve read from Sonia Simone (the savvy editor at Copyblogger), Michael Hyatt (of Intentional Leadership) , and Gary Vaynerchuk (one of the most respected voices on the subject), neither is anyone else.
Considering Social Media is only 9 1/2 years old, and that it’s morphing faster than any other form of communication in the history of mankind, it’s clear we’re in its infancy.
And though I admit I’m not an expert, I am a keen observer.
As July comes to a close (hard to believe the summer is more than half over), it’s time for my monthly round-up of articles on business, social media, and technology. These are the stories from my content sources that are helping me re-tool outdated ideas, and in turn shape the future.
The first installment of this column for the month of June was very well received. Once again a word of thanks – I appreciate all the positive feedback. I’m hopeful there will be some information in this month’s articles to help you shape the future of your design-centric business.
In the first half of this 2 part story I spoke with 5 young professionals under 25, from various creative backgrounds, about how they utilize social media to advance their personal brands. The post turned out to be very popular.
Today I’ve turned my attention to what the members of the group –who all came of age along with the internet – viscerally think about what’s in, what’s out, and what’s next in social media.
And if you’re anything like me – someone slightly olderwho’s attempting to bridge the digital divide between your ‘public library’ childhood and the rapidly morphing information age, you understand the challenges of adapting.
Those ideas were certainly underscored last week when I read an article about how young people (18 through 29 in this particular study) use their smartphones differently than people in previous generations. The findings were varied, and sometimes shocking – for instance nearly 40% think it’s perfectly acceptable to check Facebook while dining with a friend.
I found myself wondering, if there are generational differences in how we use smartphones, what about social media? With the help of friend Dustin O’Neal of Strohl & Co Public Relations – who graciously connected me to a group of 5 people under 25 who are active on SM platforms – I got some thought-provoking insight.
Time is money. And if you’re like me there never seems to be enough of either. With that idea in mind this week I decided to try out a new format for my weekly ‘Business & Design’ post. I’m sharing the links to what I consider to be the best articles from the content sources I read on being an entrepreneur, on social media, and on technology. I’m hoping to save you some time – and help you make some money.
According to an article on SocialTimes.com, the internet turned 30 on January 1st of this year. There are opposing opinions, but for the sake of this post, we’ll go with 30 (if for no other reason than it’s a nice round number.)
In that time marketing and advertising have radically changed. Blogging is the new marketing tool.
Interior designers and design professionals regularly ask me why I blog, and if everyone should start a blog to advance their brand?
After nearly 3 years of researching social media and content marketing, I’ve come up with 6 reasons not to start a blog. So before you start – or continue writing a blog – you might consider reading this post.