Say what you will about how digital technology and social media are robbing the millennial generation of actual social interaction, but resolve to accept that the world’s communication paradigm has seismically shifted, and millennials are leading the way.
And then consider that we’re only in the infancy of that change…
If you’re only posting pictures from your portfolio, products from your showroom collection, or blog posts you’ve written on your Facebook business page, you’re missing an opportunity to round out your brand message.
Adding curated content to the mix – in essence striking a balance between content that you create, and content you curate from a carefully chosen list of sources, can more effectively tell your story, and help you avoid looking like a spammer.
I’ve come up with a simple formula that you might find helpful…
It’s no secret that I’ve been consulting with designers and showrooms in the interest of helping them craft effective content marketing, and social media strategies.
So when a potential new client (who has up until now refused to join the crowd on Facebook, Twitter, Pinterest and Instagram) asked me 2 weeks ago to help her understand why she needed to engage, I answered her question with a question in return: Do you want to advance your interior design business?
She of course said yes. Here’s a synopsis of what I said next.
My Facebook friend, and fellow design aficionado Laurie Laizure has a much better understanding of the merits of Google+ than I, and as such I asked her to pen a guest post on the subject so we all could benefit from her knowledge.
She graciously agreed. I think you’ll find it what she had to share both enlightening and informative.
It would be difficult to write an informed post about the intersection of Pinterest and the interior design industry without focusing on Irene Turner. As an early adopter of the platform, the Sonoma County designer currently has more than 4,500,000 followers, and has pinned nearly 55,000 images.
In my ongoing quest to learn about (and share about) how social media impacts our industry, I decided to reach out to Irene – to ask some simple and pointed questions about the impact Pinterest has on her business.
In terms of image sharing social media platforms, nothing beats the exceptional connectivity and branding power of Instagram. Some might argue that Pinterest is more powerful, but I would disagree. (I read an informative article comparing the two back in June that will help you decide for yourself.)
If you haven’t established an Instagram account as of yet, and you own a smart phone, you should – here’s the link to get you started.
There are a few simple reasons you should consider it your go-to image sharing app I’d like to share.