Tag Archives: marketing

Content Creation vs Content Curation

Striking the balance on your Facebook business fan page

CJ Dellatore Content Balance…………………………

If you’re only posting pictures from your portfolio, products from your showroom collection, or blog posts you’ve written on your Facebook business page, you’re missing an opportunity to round out your brand message.

Adding curated content to the mix – in essence striking a balance between content that you create, and content you curate from a carefully chosen list of sources, can more effectively tell your story, and help you avoid looking like a spammer.

I’ve come up with a simple formula that you might find helpful…

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Design Business Blogging: Part 1

Establishing Your Goals and Identifying Your Customer

CJ Dellatore Business Blogging…………………………

Last Friday we published our 250th post in just over 18 months.  It was a lot of work researching and writing them, but in doing so we’ve accomplished quite a few of our goals.

Among them was my personal goal to work with interior designers and vendors in establishing blogs, and crafting effective content marketing strategies.  Having accomplished that I decided to write a series of posts on what I’ve learned about blogging, as I am firmly convinced that content marketing is something that every design professional and product vendor should consider to advance their business.

I’ve concluded there are 3 distinct steps to consider for creating an effective blog: establishing goals and identifying customers, crafting compelling content, and promotion.  In this post I’ll share how I help clients set goals for their blogs, and the simple method I employ to help them understand their customers.

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The Video Frontier

La Maison Pierre Frey's short film 'Escapade'

CJ Dellatore Pierre Frey Escapade Hotel Costes, Paris

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Last week I attended the American premiere of a short film by La Maison Pierre Frey, hosted by Pierre Frey and Newell Turner on the 44th floor of the Hearst Tower in New York City.

The small group of design professionals in attendance included Alex Papachristidis and Scott Nelson, Scott Salvator, Maureen Footer, Frank Webb, Ron Marvin, and Brad Ford among others. I’d seen the film the previous week online, but seeing it again with this crowd was great fun.

In the days that followed the screening a few bloggers posted about it with glowing reviews, and for the record I thought it was sensational – but for more than just the visuals.

The film is titled ‘Escapade’, and I’ve embedded it here for you to watch.

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Instagram 101

Utilizing the image sharing platform to promote your design business

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In terms of image sharing social media platforms, nothing beats the exceptional connectivity and branding power of Instagram.  Some might argue that Pinterest is more powerful, but I would disagree. (I read an informative article comparing the two back in June that will help you decide for yourself.)

If you haven’t established an Instagram account as of yet, and you own a smart phone, you should – here’s the link to get you started.

There are a few simple reasons you should consider it your go-to image sharing app I’d like to share.

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The Rise Of The #Hashtag

Perspective on when, where, and why to use them

Blog - Hashtags

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I want to begin this post with a disclaimer.  I am not a social media expert.

And according to what I’ve read from Sonia Simone (the savvy editor at Copyblogger), Michael Hyatt (of Intentional Leadership) , and Gary Vaynerchuk (one of the most respected voices on the subject), neither is anyone else.

Considering Social Media is only 9 1/2 years old, and that it’s morphing faster than any other form of communication in the history of mankind, it’s clear we’re in its infancy.

And though I admit I’m not an expert, I am a keen observer.

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5 Professionals Under 25 – Part II

What's In, What's Out, And What's Next In Social Media

Thumbs up and down

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In the first half of this 2 part story I spoke with 5 young professionals under 25, from various creative backgrounds, about how they utilize social media to advance their personal brands. The post turned out to be very popular.

Today I’ve turned my attention to what the members of the group  who all came of age along with the internet – viscerally think about what’s in, what’s out, and what’s next in social media.

You may be surprised by their answers.

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5 Professionals Under 25

Survey The Current Landscape Of Social Media

CJ Dellatore Social Media Icons

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I’m no spring chicken.  There, I’ve said it.

And if you’re anything like me – someone slightly older who’s attempting to bridge the digital divide between your ‘public library’ childhood and the rapidly morphing information age, you understand the challenges of adapting.

Those ideas were certainly underscored last week when I read an article about how young people (18 through 29 in this particular study) use their smartphones differently than people in previous generations.  The findings were varied, and sometimes shocking – for instance nearly 40% think it’s perfectly acceptable to check Facebook while dining with a friend.

I found myself wondering, if there are generational differences in how we use smartphones, what about social media?  With the help of friend Dustin O’Neal of Strohl & Co Public Relations – who graciously connected me to a group of 5 people under 25 who are active on SM platforms – I got some thought-provoking insight.

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Business & Design: The Commodity Trap

Picasso's lesson for design professionals

PPPablo Picasso photographed Gjon Mili for Life Magazine, 1949

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A few years back I read an anecdote about a woman in Paris, and her chance encounter with Pablo Picasso.  I’d like to recount it for you for two reasons: first because I’m a fan of Picasso’s work, and second because it points out the very real distinction between a commonplace commodity, and the work of a talented creative individual.

Now with all due respect to Picasso, I’m not attempting to compare interior design to his body of work, but the story illustrates a complicated issue for the design community in our post recession, increasingly e-commerce driven economy – design being perceived as a commodity.

Here’s the story.

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