Tag Archives: Brand Building

Business & Design: Branding

the 7 necessary steps for building a successful design brand

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Most of us in the design profession understand that, much like the architecture which supports the spaces we create, a successful business requires a carefully established philosophical underpinning.  I’ve spent nearly 27 years researching and implementing some of the basic concepts of successful branding.  Recently I’ve turned my focus toward the tools available through the internet.  Here’s a wrap of my thoughts, both the old-school and tech savvy, as they apply to a design centric business.

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