Jamieshop Responds

Jamie Herzlinger's response to the criticism of her new online store

I received an email from Jamie Herzlinger, owner of the new Jamieshop.com, in which she explains why she feels her new e-commerce site is good for the interior design industry.  In line with my first post about the company, I’m not drawing any conclusions, but believe she should have the opportunity to share her thoughts.

Jamie also told me in an email that she has the express permission of every vendor to sell their products on her platform.


Here’s her verbatim response;


C.J., I  am so sad to think that you became so vociferous in regards to my new company which can only help the design industry.  With the advent of shelter publications, the end user has become quite adroit at being able to design their own interiors and what they are lacking is the ability to purchase from to the trade only.  This fact has left the end user with having to hire an interior designer whereby they must have contracts, pay hourly and be committed to a contract when all they wanted was one or a few pieces of furniture.

With the help of gorgeous publications like AD, Elle, Traditional Home, House Beautiful, the client can figure out a lot.  This web site is geared towards a DIY client.  There is no difference.  I find it very suspect that you would be so vocal without ever having the respect to call me directly.  I do hope you at least have the courtesy to publish my response to your attack.  and i do hope that all of those you are trying to influence in a negative way understand that JAMIESHOP.COM is not undermining any fee structure of any interior designer .

There is no difference to having an online buying service to facilitate  purchases then there is to a design center opening to the public, such as the LADC or the Chicago Design Center or the thought that is in the work the D and D.
I do hope you take a moment to read through and do contact me with any questions.  

Kind Regards, Jamie Herzlinger

5 thoughts on “Jamieshop Responds”

  1. Oh, it’s all in how you take it, I guess. I immediately bookmarked Jamieshop after reading your post, CJ, because I was quite impressed with her site and do intend to use it. From my perspective, you brought to my attention a wonderful resource that I do intend to use. I have spent and spent money with designers, and I appreciate what they do, but I feel that there are many aspects to design (decorating more so) that I can handle myself. I will always be changing and redecorating my homes, but I don’t always want to involve a designer. I live in a ranching area 3 hours from Dallas. Thank you for making me aware of Jamieshop!

    1. Sunday, thank you so much for supporting JAMIESHOP.COM! You are the epitome of our clientele. As a special thanks, we would love to send you a promotional code to use when you are ready to make a purchase. Please email orders@jamieshop.com and we will take care of you!

      Thanks again,
      Jamie Herzlinger

  2. CJ, thank you for posting the response! Connie Lee is absolutely correct. One of the most important points is we sell to the end user who is my client. My firm places the orders with the showrooms, thereby increasing their sales. We have the service fee at the price that most designers charge their clients. Therefore the end user wins, the showrooms win, the manufacturers win, no one loses.
    I hope this helps explain the good intentions and the way our industry is moving.
    Have a wonderful day!
    Jamie Herzlinger

  3. Jaimie makes a valid point in regards to Design Centers opening to the public. In the past when online sights were selling direct, consumers were going to the showrooms and wasting the time of sales people to see the product in person and then making their purchase through the site. I think the issue is price. If online sites are underselling the showrooms then the vendors have to decide if they want their product represented in showrooms or online.

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