Luxury Re-Purposed

Bruce Tilley ~ Decor NYC

05OPEN_SPAN-articleLarge-v2Decor NYC

Bruce Tilley, owner and curator of Decor NYC, has a storied history when it comes to furniture.  Growing up in rural Pennsylvania, he began collecting art deco pieces in high school.  His early love of home furnishings ultimately lead him to a position as President of Licensing for the home division at Alexander Julian, a job he held for 2 decades.  Fast forward to last December when he fulfilled a life-long dream by opening a consignment shop which focuses its attention on high-end “gently used” furniture, lighting, accessories and art.   It’s been a wildly successful half-year.  I’d like to share why.

There are several scenarios which lead an interior designer, decorator or individual to contact Tilley.  It’s time to redecorate, and the existing furnishings are in near pristine condition – simply too good to “curb”.  Occasionally, even after careful consideration, pieces arrive the wrong color, with an incorrect finish, or simply don’t fit.  Perhaps a piece simply doesn’t meet a clients expectations.  In the past things were given to a thrift shop, sent to a country home, or donated to a charity.  Tilley – having observed fine apparel as it changed hands at fancy consignment shops on Manhattan’s Upper East Side – wondered why the model shouldn’t be applied to home furnishings.  He decided to establish the new mash-up, and began looking at real estate.

I asked Tilley to explain how his business works.  It turns out to be fairly simple.  It’s all explained on the website for those who don’t stop in the shop as I did.  Someone interested in offering something for sale through Decor NYC provides a digital image of their belongings.  Bruce and his team spend time reviewing the photos and decide if the piece(s) meet the standard he has established (there’s a description of these standards on the website).   Once it is agreed upon that Decor NYC will represent the furnishing(s), the team researches what would be considered a fair price, and a suggestion is made to the consignee.  A straightforward contract is signed, delivery to the showroom is arranged, and the sale begins.  The proceeds are split 50% to the consignee and 50% to Decor NYC – with the purchaser the real winner… beautiful wares at a fraction of their original cost.

I went in to Decor NYC twice before I decided to pen this post, and on both occasions found phenomenal offerings.  Near the front door I spied a vintage Donghia sofa with an equally vintage Larsen fabric (“Jacob’s ladder” to be specific) for an asking price that was below what you’d pay for the fabric alone.  There was an expansive hand-hewned wood bench from Holly Hunt close by.  In the middle of the showroom I found a circular table from Pace in absolutely pristine condition.  Two white leather Lorin Marsh club chairs, a Victorian daybed upholstered in a Clarence House silk velvet, and a pair of Nancy Corzine “X” benches rounded out the pieces I recognized.

Make it a point to stop by Decor NYC.  It’s open to the general public and design professionals alike. This is a four star resource with two star prices…. and everything is heavenly.


Decor NYC   159 West 25th Street   New York  10001   212-488-4977

9 thoughts on “Luxury Re-Purposed”

  1. Not only are there fantastic furniture and furnishings items, I spied a Sol LeWitt hanging on the wall just inside the door.
    A valuable and rare piece of art and in pristine condition at an amazing price.
    Cheryl R. Riley

  2. Thank you for highlighting this wonderful and unique “place” (I would not be doing it justice by calling it a store… it’s more like Bruce’s atelier!). I love it because they always have something beautiful for everyone, no matter what the occassion or price point. What’s not to love about about being amongst beautiful things… except maybe taking some home with you. 🙂

  3. Decor has become the place I visit every time I’m remotely in the area (which is often). I always try to bring a friend along as well to see their faces when they view the pieces for the first time. The selection is always fantastic. Loving the new weekly emails as well.

  4. I love stopping into Decor NYC on a regular basis. There is always something new to be discovered. It’s my ‘to go’ place before I hit my usual places. It opens up possibilities I may have overlooked. Great blog thanks for insight CJ.

  5. CJ
    Loved the blog and especially the closing,
    “This is a four star resource with two star prices…. and everything is heavenly.”

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